Creation of a digital content platform that shared conversations about entrepreneurship, also life & work balance. 

This project was about doers, restless people. We provided articles, events, and an entrepreneur-driven web series that portrayed people starting a business from scratch.

I was responsible for creative direction, digital strategy management of earned and owned media, community building, 72 videos, 2 events, 1 blog, and website. Because of this project, I was invited to speak about Digital Content & Social Strategy in many events, including a TEDx Talk.

19k+ YouTube subscribers
1m+ channel views
55k+ on facebook 

Press: TPM magazine,
CBN, Avianca onboard magazine

My role: Concept, Strategy, Content, Creative Direction, Film Direction

Juliana Mendonca
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising