Creation of a digital content platform that shared conversations about entrepreneurship, also life & work balance.
This project was about doers, restless people. We provided articles, events, and an entrepreneur-driven web series that portrayed people starting a business from scratch.
I was responsible for creative direction, digital strategy management of earned and owned media, community building, 72 videos, 2 events, 1 blog, and website. Because of this project, I was invited to speak about Digital Content & Social Strategy in many events, including a TEDx Talk.
19k+ YouTube subscribers
1m+ channel views
55k+ on facebook
Press: TPM magazine, CBN, Avianca onboard magazine
My role: Concept, Strategy, Content, Creative Direction, Film Direction
Juliana Mendonça
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising