Creation of a digital content platform that shared conversations about entrepreneurship, also life & work balance.
This project was about doers, restless people. We provided articles, events, and an entrepreneur-driven web series that portrayed people starting a business from scratch.
I was responsible for creative direction, digital strategy management of earned and owned media, community building, 72 videos, 2 events, 1 blog, and website. Because of this project, I was invited to speak about Digital Content & Social Strategy in many events, including a TEDx Talk.
19k+ YouTube subscribers
1m+ channel views
55k+ on facebook
Press: TPM magazine, CBN, Avianca onboard magazine