R/GA São Paulo, Singapore and New York worked together on this one. Singapore came up with the idea of taking 'Live the Search' (Rip Curl's mantra) to another level by creating an app integrated with a new website. The Wavelog App would help riders to track their search for the perfect wave, and the website would keep record of photos, videos, and friends made along the way.

Our creative team stood by their idea and supported them by leading the creation of the website, working on interactive design, UI writing, art direction and the development of the app integration with this platform.

I was responsible for the projects' creative concept, and website content: headlines, subheads, search text, main menu, secondary menu, and call to action.

My role: Content / Creative Direction: R/GA

Juliana Mendonca
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising