For Rider Weekends, a big summer event, we had the task to turn the party experience into content for the guests and the brand’s social channels.

We created and implemented the Cover Studio, an interactive photo studio where people had their picture taken to share it instantly on Facebook, integrating profile and cover images in a unique way.

The party buzz happened naturally, friend to friend on social media: 600% increase in fan base and 7m reach with owned, paid, earned media.

My role: Concept / Creative Direction: LiveAd

Juliana Mendonca
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising