The supermarket cart, the main icon of the global launch's film of the new bodyspray Rexona Energizing, went through a transformation to be on the streets of Sao Paulo in the game Rexona Energizing X-Race.

My role: Concept and Content / Creative Direction: CUBOCC

Juliana Mendonca
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising