The supermarket cart, the main icon of the global launch's film of the new bodyspray Rexona Energizing, went through a transformation to be on the streets of Sao Paulo in the game Rexona Energizing X-Race.
My role: Concept and Content / Creative Direction: CUBOCC
Juliana Mendonça
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising