I was commissioned to write and co-direct a branded documentary for Heinz baby food, portraying a new generation of babies, the Alpha babies, born in the 2010s. A highly connected generation that will not go through the transition between digital and non-digital. A generation that has their reality intermediated by gadgets, devices and lots of screens.
1m+ YouTube views
My role: Concept and Film Direction / Creative Direction: FLAG’s production company The Kumite
Juliana Mendonça
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising