Local stickers for Google Allo - at Bittar Design, we created more than 1000 digital Brazilian stickers that were thought and crafted to guarantee that there’s a sticker set for several Brazilian archetypes.
We started by researching the strongest Brazilian behaviors and culture mixed with tons of local memes and other inspirations inside and out of the web. We came up with several themes for each sticker set and worked with Google to define the most useful ones. From fitness and vanity to carnival, dating and being extremely positive or extremely sad in a funny way - each sticker is a great way to express yourself.
UI writing: it was also important to create text to help users discover and understand the stickers content. The main stakeholders were Google PM, Google Art Director, and our Creative Director. As the content lead, I worked directly on creating names, short descriptions, and alt text to support accessibility requirements for all 47 packs. From there, Google translated it all in ~80 languages.