Local stickers for Google Allo - we created more than 1000 digital Brazilian stickers that were thought and crafted to guarantee that there’s a sticker set for several Brazilian archetypes.

We started by researching the strongest Brazilian behaviors and culture mixed with tons of local memes and other inspirations inside and out of the web. We came up with several themes for each sticker set and worked with Google to define the most useful ones. From fitness and vanity to carnival, dating and being extremely positive or extremely sad in a funny way - each sticker is a great way to express yourself.

My role: Concept  /  Creative Direction: Bittar Studio

Juliana Mendonca
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising