http://julianamendonca.com Juliana Mendonça — Creative Copywriter Fri, 02 Sep 2011 03:45:05 +0000 http://julianamendonca.com en http://julianamendonca.com/Riders-have-a-home http://julianamendonca.com/following/julianamendonca.com/Riders-have-a-home Fri, 02 Sep 2011 03:45:05 +0000 Juliana Mendonça — Creative Copywriter 1944858 Riders have a home.A R/GA Cingapura procurou a R/GA São Paulo para uma criação coletiva nesse projeto. A ideia de Cingapura era refrescar o mantra 'Live the Search' de Rip Curl com um aplicativo integrado a um novo site. O App Wavelog ajudaria na busca pela onda perfeita e o site registraria as fotos, vídeos e amigos feitos durante o caminho. Nós, aqui em São Paulo, abraçamos a ideia e os ajudamos tomando a frente da criação do site, trabalhando na arquiterura de informação, redação, direção de arte e nas diferentes formas de integração com o app.Riders have a home.R/GA São Paulo worked collectively with R/GA Singapore on this one. Singapore came up with the idea of take 'Live the Search' (Rip Curl's mantra) to another level by creating an app integrated with a new website. The Wavelog App would help riders to track their search for the perfect wave and the website would keep the record of photos, videos and friends made along the way. Here, in São Paulo, we stood by their idea and supported them by leading the creation of the website, working on interactive design, copy, art direction and forms of integration with the app. <img src="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl_805.jpg" width="805" height="645" width_o="811" height_o="650" src_o="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl_o.jpg" data-mid="9643146" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl2_805.jpg" width="805" height="776" width_o="815" height_o="786" src_o="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl2_o.jpg" data-mid="9643147" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl3_805.jpg" width="805" height="743" width_o="818" height_o="755" src_o="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl3_o.jpg" data-mid="9643151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl4_805.jpg" width="805" height="743" width_o="818" height_o="755" src_o="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl4_o.jpg" data-mid="9643154" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl5_805.jpg" width="805" height="778" width_o="820" height_o="793" src_o="http://payload.cargocollective.com/1/0/24617/1944858/ripcurl5_o.jpg" data-mid="9643156" border="0" align="left"/> Créditos R/GA São Paulo e R/GA Cingapura (pitch) http://julianamendonca.com/I-smell-trouble http://julianamendonca.com/following/julianamendonca.com/I-smell-trouble Thu, 01 Sep 2011 20:11:36 +0000 Juliana Mendonça — Creative Copywriter 1943101 I smell trouble.Rexona veio com um novo produto, o Rexona Super Hero, e nós com a ideia da campanha digital: ferramentas que te protegem quando a sua vida social te faz suar. As proteções incluiam desde um Exterminador de Tags no Facebook contra amigos que insistem em te taggear nas fotos dos anos 90 até Capa de Invisibilidade no MSN contra conversas fatalmente chatas. Tudo isso em um pacote que poderia ser ativado automaticamente, direto do browser ou de um app de iPhone.I smell trouble.We were invited to create the digital campaign for the new Rexona Super Hero and we came up with this: tools that protect you when your social life makes you sweat. The super hero protections included the Facebook Tag Exterminator to vanish your 90's photos and even the MSN Invisibility Cape against fatally boring conversations. All that in one package that could be activated automatically, directly from the browser or iPhone app. <img src="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble_805.jpg" width="805" height="603" width_o="807" height_o="605" src_o="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble_o.jpg" data-mid="9634203" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble2_805.jpg" width="805" height="611" width_o="809" height_o="615" src_o="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble2_o.jpg" data-mid="9634206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble3_805.jpg" width="805" height="589" width_o="811" height_o="594" src_o="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble3_o.jpg" data-mid="9634207" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble4_805.jpg" width="805" height="560" width_o="807" height_o="562" src_o="http://payload.cargocollective.com/1/0/24617/1943101/ismelltrouble4_o.jpg" data-mid="9634208" border="0" align="left"/> Créditos R/GA (pitch) http://julianamendonca.com/Troca-comigo http://julianamendonca.com/following/julianamendonca.com/Troca-comigo Thu, 01 Sep 2011 19:37:08 +0000 Juliana Mendonça — Creative Copywriter 1942916 Troca comigo.A revista Gloss tem um grupo de leitoras bem específico. Conheci algumas em um divertido focus group que mais parecia um encontro de Lulus. Cor de cabelo, profissão e moda foram só alguns dos tópicos da roda de garotas que falavam da revista como se estivessem falando de uma querida amiga, aquela que troca segredos até de roupas com você. A campanha então assumiu esse papel de melhor amiga em impressos, filme e em um aplicativo integrado a uma edição de Gloss que presentava as meninas que mais trocassem presentes virtuais entre si.Swap with me.Gloss magazine has a very specific group of readers. I've got the chance to know some of them in a fun and girly focus group. Hair style, job carrier and fashion was only a few topics that the girls discussed putting the magazine in a 'dear friend' position. A dear friend that can share secrets, tips and even clothes with you. So, for the campaign, we assumed that position and became the girls best friend in prints, screenplay and in an app integrate with one edition of the magazine that gifted the girls that did more virtual gift swaps. <img src="http://payload.cargocollective.com/1/0/24617/1942916/glossprint_805.jpg" width="805" height="552" width_o="810" height_o="556" src_o="http://payload.cargocollective.com/1/0/24617/1942916/glossprint_o.jpg" data-mid="9632875" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1942916/gloss_805.jpg" width="805" height="526" width_o="806" height_o="527" src_o="http://payload.cargocollective.com/1/0/24617/1942916/gloss_o.jpg" data-mid="9632889" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1942916/gloss2_805.jpg" width="805" height="1022" width_o="807" height_o="1025" src_o="http://payload.cargocollective.com/1/0/24617/1942916/gloss2_o.jpg" data-mid="9632891" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1942916/gloss3_805.jpg" width="805" height="471" width_o="808" height_o="473" src_o="http://payload.cargocollective.com/1/0/24617/1942916/gloss3_o.jpg" data-mid="9632894" border="0" align="left"/> Créditos cubocc http://julianamendonca.com/Uma-grande-comunidade-de-receitas-na-interwebs http://julianamendonca.com/following/julianamendonca.com/Uma-grande-comunidade-de-receitas-na-interwebs Wed, 31 Aug 2011 21:55:14 +0000 Juliana Mendonça — Creative Copywriter 1938514 Uma grande comunidade de receitas na interwebs.Recepedia começou aos poucos, quase sem nenhuma divulgação, e se tornou uma das maiores comunidades de receitas da internet. Lindo. Esses aplicativos só vieram pra colocar a cobertura no sorvete, a cereja no bolo e o catchup na coxinha.A big recipe community on the interwebsRecepedia started slowly, almost without any media and became one of the biggest recipe community of the interwebs. Nice. These apps down here were only created to put the icing on the cake. <img src="http://payload.cargocollective.com/1/0/24617/1938514/recepedia1_805.jpg" width="805" height="1148" width_o="807" height_o="1151" src_o="http://payload.cargocollective.com/1/0/24617/1938514/recepedia1_o.jpg" data-mid="9609124" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1938514/recepedia2_805.jpg" width="805" height="560" width_o="807" height_o="562" src_o="http://payload.cargocollective.com/1/0/24617/1938514/recepedia2_o.jpg" data-mid="9609316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1938514/recepedia3_805.jpg" width="805" height="488" width_o="809" height_o="491" src_o="http://payload.cargocollective.com/1/0/24617/1938514/recepedia3_o.jpg" data-mid="9609419" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1938514/recepedia4_805.jpg" width="805" height="560" width_o="807" height_o="562" src_o="http://payload.cargocollective.com/1/0/24617/1938514/recepedia4_o.jpg" data-mid="9609499" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1938514/recepedia5_805.jpg" width="805" height="560" width_o="807" height_o="562" src_o="http://payload.cargocollective.com/1/0/24617/1938514/recepedia5_o.jpg" data-mid="9609536" border="0" align="left"/> Créditos cubocc http://julianamendonca.com/Explode-coracao http://julianamendonca.com/following/julianamendonca.com/Explode-coracao Wed, 31 Aug 2011 21:16:51 +0000 Juliana Mendonça — Creative Copywriter 1938323 Explode coração.Big Audio é um novo programa da MTV Brasil sobre grandes, bons e velhos hits, aqueles que emocionam. Me convidaram para colaborar com o roteiro do vídeo de abertura e eu aceitei, com você obviamente pode ver.Heart beats.I was invited to work with talent friends to make the opening video for Big Audio, a MTV Brazil's new show that presents good and old music, only the remarkable ones. As you can see, I accepted and collaborate with the screenplay. Créditos Bittar, Pedro Burneiko, Koji Takaki, Lucas Pasquini, Guan, Bruno Rondinelli e Monstro Coisa. http://julianamendonca.com/Fique-bonzinho http://julianamendonca.com/following/julianamendonca.com/Fique-bonzinho Wed, 31 Aug 2011 20:53:40 +0000 Juliana Mendonça — Creative Copywriter 1938305 Fique bonzinho.Descobri o verdadeiro problema por trás das mentes dos maiores vilões da história.Be good.I discovered the true problem behind the most evil minds of the history. <img src="http://payload.cargocollective.com/1/0/24617/1938305/aspirina1_805.jpg" width="805" height="1138" width_o="811" height_o="1147" src_o="http://payload.cargocollective.com/1/0/24617/1938305/aspirina1_o.jpg" data-mid="9607876" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1938305/aspirina2_805.jpg" width="805" height="1138" width_o="811" height_o="1147" src_o="http://payload.cargocollective.com/1/0/24617/1938305/aspirina2_o.jpg" data-mid="9607881" border="0" align="left"/> Tipo de projeto Pessoal. http://julianamendonca.com/Monstros-do-lixo http://julianamendonca.com/following/julianamendonca.com/Monstros-do-lixo Wed, 31 Aug 2011 20:43:19 +0000 Juliana Mendonça — Creative Copywriter 1938202 Monstros do lixo.Adesivos de monstros para lixeiras de reciclagem: você pode ser ecochato sem ser chato. Trash monsters.Monsters stickers for recycling bins: you can go green without being boring. <img src="http://payload.cargocollective.com/1/0/24617/1938202/adesivo_805.jpg" width="805" height="1270" width_o="809" height_o="1277" src_o="http://payload.cargocollective.com/1/0/24617/1938202/adesivo_o.jpg" data-mid="9607640" border="0" align="left"/> Créditos Bittar Tipo de projeto Pessoal. http://julianamendonca.com/Protecao-para-todas-as-partes-do-corpo http://julianamendonca.com/following/julianamendonca.com/Protecao-para-todas-as-partes-do-corpo Wed, 31 Aug 2011 20:31:23 +0000 Juliana Mendonça — Creative Copywriter 1938089 Proteção para todas as partes do corpo.Descendo o scroll nesse banner, o fator de proteção do Sundown aumenta e o brilho da tela diminui. Todo mundo sabe que a claridade do monitor não faz bem.Protection for all body parts.When you scroll down the banner, the Sundown's protection fator increases and the screen's brightness decreases. Everybody knows that the display's light is a bad thing. <img src="http://payload.cargocollective.com/1/0/24617/1938089/sundown15_805.jpg" width="805" height="599" width_o="808" height_o="602" src_o="http://payload.cargocollective.com/1/0/24617/1938089/sundown15_o.jpg" data-mid="9607261" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1938089/sundown30_805.jpg" width="805" height="599" width_o="808" height_o="602" src_o="http://payload.cargocollective.com/1/0/24617/1938089/sundown30_o.jpg" data-mid="9607280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1938089/sundown50_805.jpg" width="805" height="599" width_o="808" height_o="602" src_o="http://payload.cargocollective.com/1/0/24617/1938089/sundown50_o.jpg" data-mid="9607290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24617/1938089/sundownfrase_805.jpg" width="805" height="599" width_o="808" height_o="602" src_o="http://payload.cargocollective.com/1/0/24617/1938089/sundownfrase_o.jpg" data-mid="9607299" border="0" align="left"/> Tipo de projeto Pessoal. http://julianamendonca.com/Um-minuto-e-meio http://julianamendonca.com/following/julianamendonca.com/Um-minuto-e-meio Wed, 31 Aug 2011 20:10:39 +0000 Juliana Mendonça — Creative Copywriter 1938009 Um minuto e meio.O Hot Pocket Burger é uma mão na roda pra quem não curte colocar a mão na massa.A minute and a half.The Hot Pocket Burger is very handy for those who don't want to get their hands dirty. <img src="http://payload.cargocollective.com/1/0/24617/1938009/sadia_hotpocket1_805.jpg" width="805" height="1138" width_o="809" height_o="1144" src_o="http://payload.cargocollective.com/1/0/24617/1938009/sadia_hotpocket1_o.jpg" data-mid="9606485" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1938009/sadia_hotpocket2_805.jpg" width="805" height="1138" width_o="809" height_o="1144" src_o="http://payload.cargocollective.com/1/0/24617/1938009/sadia_hotpocket2_o.jpg" data-mid="9606617" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24617/1938009/sadia_hotpocket3_805.jpg" width="805" height="1138" width_o="809" height_o="1144" src_o="http://payload.cargocollective.com/1/0/24617/1938009/sadia_hotpocket3_o.jpg" data-mid="9606627" border="0" align="left"/> Tipo de projeto Pessoal. http://julianamendonca.com/Sempre-Saio-pra-Sassaricar-no-Sarseiro-aos-Sabados http://julianamendonca.com/following/julianamendonca.com/Sempre-Saio-pra-Sassaricar-no-Sarseiro-aos-Sabados Wed, 31 Aug 2011 19:57:42 +0000 Juliana Mendonça — Creative Copywriter 1937759 Sempre Saio pra Sassaricar no Sarseiro aos Sábados.Mais do que uma salsicha, o S da Sadia pode ser muito emocionante.Life happens with Sadia.The Sadia's S can be thrilling. <img src="http://payload.cargocollective.com/1/0/24617/1937759/sadia_s_805.jpg" width="805" height="603" width_o="807" height_o="605" src_o="http://payload.cargocollective.com/1/0/24617/1937759/sadia_s_o.jpg" data-mid="9606255" border="0" align="left"/> Tipo de projeto Pessoal.