Riders have a home.

A R/GA Cingapura procurou a R/GA São Paulo para uma criação coletiva nesse projeto. A ideia de Cingapura era refrescar o mantra 'Live the Search' de Rip Curl com um aplicativo integrado a um novo site. O app Wavelog ajudaria na busca pela onda perfeita e o site registraria as fotos, vídeos e amigos feitos durante o caminho. Nós, aqui em São Paulo, abraçamos a ideia e os ajudamos tomando a frente da criação do site, trabalhando na arquiterura de informação, redação, direção de arte e nas diferentes formas de integração com o app.

Riders have a home.

R/GA São Paulo worked collectively with R/GA Singapore on this one. Singapore came up with the idea of take 'Live the Search' (Rip Curl's mantra) to another level by creating an app integrated with a new website. The Wavelog App would help riders to track their search for the perfect wave and the website would keep the record of photos, videos and friends made along the way. Here, in São Paulo, we stood by their idea and supported them by leading the creation of the website, working on interactive design, copy, art direction and forms of integration with the app.






Créditos


R/GA São Paulo e R/GA Cingapura (pitch)


Juliana Mendonça
Creative Strategy, Concept, Content, Writing, Video, Film, Brand Strategy, Brand Development, Digital Advertising, Interactive Advertising